Suppose That a Simple Exponential Smoothing Model Is Used (With $a$

question 29

Multiple Choice

Suppose that a simple exponential smoothing model is used (with $a$
= 0.40) to forecast monthly sandwich sales at a local sandwich shop.The forecasted demand for September was 1560 and the actual demand was 1480 sandwiches.Given this information,what would be the forecast number of sandwiches for October?

• A) 1480
• B) 1528
• C) 1560
• D) 1592

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Definitions:

Strategy Formulation

The process of defining an organization’s strategy or direction and making decisions on allocating its resources to pursue this strategy.

Strategic Marketing

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Strategic Outsourcing

The practice of delegating certain operational functions to external entities to reduce costs, improve efficiency, or focus on core competencies.

SWOT Analysis

A strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.