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The main issue in marketing and sales models is:
Death Rates
The number of deaths in a particular population, scaled to the size of that population, per unit of time, typically expressed per 1000 individuals per year.
Productive Resources
Resources that are used in the production of goods and services, including land, labor, and capital.
Total Fertility Rate
The average number of children per lifetime birthed by a nation’s women.
Replacement Rate
The total fertility rate necessary to offset deaths in a country and thereby keep the size of its population constant (without relying on immigration). For most countries, a total fertility rate of about 2.1 births per woman per lifetime.
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