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1-54.A moderating variable is
After Sales Service
Support provided by a company after a customer has purchased a product, including maintenance, repair services, and assistance.
Bundled
A marketing strategy wherein multiple products or services are packaged together and sold at a single price, often offered to encourage purchase.
Directly to Consumer
A business strategy where products are sold directly from the manufacturer or producer to the consumer without intermediary retailers.
Double Marginalization
A phenomenon in vertical supply chains where each layer of production adds its own markup, leading to higher prices for end consumers.
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