1-28It Is Fairly Easy to Condition Monkeys and Humans to Fear

question 58

Multiple Choice

1-28.It is fairly easy to condition monkeys and humans to fear snakes but almost impossible to condition either to fear a flower.This supports the ________ theory of phobias.

• A)classical conditioning
• B)vicarious conditioning
• C)preparedness
• D)psychoanalytic

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Definitions:

Product Life Cycle

The stages through which a product goes from its introduction to the market through its growth, maturity, and eventual decline.

Promotion Mix

The combination of marketing communication methods used by a firm to promote its products or services, such as advertising, sales promotion, public relations, and direct marketing.

Personal Selling

A marketing strategy where salespersons directly communicate with potential buyers to sell products or services.

Aircraft

A vehicle designed for air travel, capable of lifting, flying, and landing through the atmosphere.