Explain the Concept of Touch Ethic

question 30

Essay

Explain the concept of touch ethic.

Understand the principles of Maslow's hierarchy of needs and how they relate to consumer priorities and marketing strategies.

Grasp the various types of consumer decision-making processes and the factors that influence them, including levels of involvement.

Appreciate the significance of attitudes in consumer behavior, including their components and how they guide actions.

Recognize situational factors affecting consumer decisions and the role of the temporal state in purchasing behavior.

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Definitions:

Ethical Misconduct

Inappropriate actions or decisions in a professional or organizational context that go against established ethical guidelines or principles.

Lying to Employees

The unethical practice of providing false or misleading information to employees by their employers or managers.

Breaching Employee Privacy

Breaching employee privacy involves violating the confidentiality and personal space of employees without consent, often concerning personal information or activities within the workplace.

Abusive Behaviour

Actions that intentionally harm or create a risk of harm, physically or emotionally, towards others.