Examlex
Affection is the need to include others in our activities or to be included in theirs.
Desirability
The quality of being wanted or sought after due to appealing attributes or qualities.
Matching Law
A principle that states the proportion of responses directed towards an option matches the proportion of reinforcements obtained from that option.
Schedules of Reinforcement
The rules or plans for determining when and how often reinforcements will be given to maintain a desired behavior.
Level of Reinforcement
The degree or intensity of reinforcement which influences the likelihood of a behavior being repeated.
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