Differentiate Between Soft and Hard Evidence

question 21

Essay

Differentiate between soft and hard evidence.

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Definitions:

Benefit

A favorable result the buyer receives from the product because of a particular advantage that has the ability to satisfy a buyer’s need.

Trial Close

A sales technique where the seller proposes a closing question or statement to gauge the buyer's readiness to complete the purchase.

Selling Point

A feature or benefit of a product that makes it attractive to potential buyers.

Presentation

The act of showing and explaining the content of a topic to an audience or listener, often used in the context of sales, education, or corporate meetings.