Adapting Your Message to Your Audience,establishing Common Ground,and Using Good

question 57

Multiple Choice

Adapting your message to your audience,establishing common ground,and using good evidence are all ways of developing _____.

• A) initial credibility
• B) derived credibility
• C) terminal credibility
• D) vicarious credibility

---

Definitions:

Merger

The process by which two or more companies join together to form a single new company, combining their assets, resources, and operations.

Customer Experience

The internal response that customers have to all aspects of an organization and its offering.

Strategy

A high-level plan designed to achieve one or more goals under conditions of uncertainty.

American Marketing Association

A professional association for marketing professionals and scholars, aimed at promoting marketing research, education, and practice.