Examlex
The idea underlying Maslow's hierarchy of needs is that the needs at the top of the pyramid must be satisfied before one can concentrate on the needs at the bottom of the pyramid.
Viral Marketing
A marketing strategy that encourages individuals to share a marketing message to friends, family, and other contacts, creating exponential growth in the message's exposure and influence.
Channel Performance
The assessment of the effectiveness and efficiency of a distribution channel or pathway in meeting customer demands and delivering products or services.
Multichannel Marketing
The practice of using multiple channels to reach customers, including digital, print, broadcast, and direct mail.
Measurement Difficulty
The challenge faced when trying to quantitatively assess or gauge a particular variable or quantity.
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