Samantha Is Giving a Speech on Binge Drinking

question 23

Multiple Choice

Samantha is giving a speech on binge drinking.She uses supporting material that says,"A binge drinker is a man who drinks five or more drinks in one sitting or a woman who drinks four or more." This type of supporting material is

• A)an illustration.
• B)an opinion.
• C)an analogy.
• D)a definition.

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Definitions:

Posttest the Promotion

The process of evaluating the effectiveness of a promotional campaign after its completion to gauge its impact on consumer awareness, perception, and behavior.

Design the Promotion

The process of creating and planning marketing strategies to increase the awareness or sales of a product or service.

State the Mission

involves clearly expressing the purpose, goals, and values of an organization.

Hierarchy of Effects

A sequence of stages a consumer goes through, from initial awareness of a product to actual purchase, typically including stages such as knowledge, liking, preference, conviction, and purchase.