When Is It a Good Idea to Use Expert Testimony

question 25

Multiple Choice

When is it a good idea to use expert testimony in a speech?

• A)when your topic requires that you make predictions
• B)when your topic is informative
• C)when your topic is humorous
• D)when your topic is dull

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Definitions:

Cash Flow

The complete sum of funds flowing in and out of a company, notably influencing its ability to cover immediate expenses.

Merger

A business strategy where two or more companies agree to join together to form a new entity, often to expand market share or reduce competition.

Marketing Gains

Increases in market share or product value resulting from marketing strategies and campaigns.

Synergistic Gains

Benefits that result from the combination of two firms or entities, often leading to an increase in efficiency or value.