When Are Fear Appeals Most Successful

question 8

Multiple Choice

When are fear appeals most successful?

• A)when your listeners feel powerless to change or remedy the impending threat
• B)when your listeners perceive the threat as hypothetical rather than real
• C)when you can convince your listeners that they have the power to make a change that will reduce the threat
• D)when the threat is directed at the audience-members themselves rather than their family members

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