The Process of Changing or Reinforcing a Listener's Attitudes,beliefs,values,or Behavior

question 37

Multiple Choice

The process of changing or reinforcing a listener's attitudes,beliefs,values,or behavior is

• A)persuasion.
• B)logic.
• C)argument.
• D)motivation.

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Definitions:

Opportunity Cost

Opportunity cost represents the benefits an individual, investor, or business misses out on when choosing one alternative over another.

Marginal Product

Describes the additional output that is produced by using one more unit of a factor of production, holding all other factors constant.

Marginal Cost

The supplementary cost that arises when one additional unit of a product or service is produced.