When Are Fear Appeals Most Successful

question 8

Multiple Choice

When are fear appeals most successful?

• A)when your listeners feel powerless to change or remedy the impending threat
• B)when your listeners perceive the threat as hypothetical rather than real
• C)when you can convince your listeners that they have the power to make a change that will reduce the threat
• D)when the threat is directed at the audience-members themselves rather than their family members

---

Definitions:

Baby Boom Generation

Refers to the demographic cohort born approximately between 1946 and 1964, experiencing a marked increase in birth rates post-World War II.

Medicare Expenditures

The total amount of money spent by the government on Medicare, which is a federal program providing health insurance to people over 65 and certain younger individuals with disabilities.

Medicare

A federal health insurance program in the United States providing healthcare coverage to people who are 65 or older, as well as to younger individuals with specific disabilities.

Prescription Drugs

Prescription drugs are medications legally prescribed by a healthcare professional to treat specific medical conditions.