Examlex
What is the term for reasoning that uses specific instances or examples to reach a general,probable conclusion?
Viewthrough
A metric that measures the number of users who see an ad but don't click on it immediately, yet still take a related action later on.
Brand's Website
The official online presence of a brand, designed to provide information, facilitate sales, and engage with its audience.
Previous Exposure
Refers to the prior encounter or experience an individual has had with a product, service, brand, or content, which can influence their future interactions or perceptions.
SMROI
Social Media Return on Investment, a measure used to evaluate the efficiency of a social media campaign or strategy.
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