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An inline sensor monitors a copy of network traffic; the actual trafficdoes not pass through the device.
Elastic Demand
A situation where the quantity demanded of a good or service significantly changes in response to a change in price.
Marginal Revenue of Advertising
The additional income generated from an increase in advertising expenditure.
Advertising Expenditure
The amount of money spent on promoting products or services through various media and marketing channels.
Marginal Cost of Production
The cost of producing an additional unit of a good, taking into account both variable and fixed costs.
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