Examlex
A smart card contains an entire microprocessor.
Brand Licensing
The legal authorization by a brand owner to allow another company to use the brand's identity on its products or services, typically for a fee.
Multiproduct Branding
A marketing strategy in which a company uses one brand name for all its products in a product class.
Commercial Branding
The process of creating a unique identity and image for a product or service in the consumer's mind, mainly for commercial purposes.
Family Branding
A marketing strategy that uses a single brand name for all of a company's products or services to capitalize on brand recognition.
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