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Primary reinforcers:
Lab Rats
Rodents, typically rats, used in scientific experiments to study genetics, behavior, or disease processes.
Everyday Life
The ordinary and routine aspects of daily existence, including work, family, and social interactions.
Wilhelm Wundt
Regarded as the father of experimental psychology, he established the first psychology laboratory at the University of Leipzig in 1879.
Ivan Pavlov
A Russian physiologist known for his work in classical conditioning, demonstrating how stimuli can trigger an association to responses, famously illustrated by his experiments with dogs.
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