Examlex
What structure in the brain allows a squirrel to find nuts in the winter that he stored last summer?
New-product Ideas
Concepts or proposals for new goods or services that a company can potentially develop and offer to the market.
Concept Test
An evaluation process that involves presenting an idea for a product or service to a target audience to determine its feasibility and the potential interest of consumers.
Cross-functional New-product Development Team
A group comprising members from different departments working together to develop a new product.
New-product Idea
A concept for a product that has not yet been introduced to the market, potentially fulfilling a new consumer need or desire.
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