Examlex
Alina is a straight A student in an honours business program, who has had very prestigious internships. During her job interviews, Alina's arrogance about her own abilities comes through. She fails to realize from their reactions that the interviewers are looking for team players, not independent superstars. Alina is not offered any of these jobs because she lacks:
Trained Moderator
is an individual skilled in leading group discussions or focus groups, ensuring that the conversation stays on topic and gathers useful insights from participants.
Primary Data
Data collected firsthand for a specific research purpose, through methods such as surveys, interviews, or experiments.
Syndicated Data
Data available for a fee from commercial research firms such as Information Resources Inc. (IRI), National Purchase Diary Panel, and Nielsen.
Sample
A group of customers who represent the customers of interest in a research study.
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