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Negative emotions tend to create convergent thinking, in which a person looks for a single solution to a problem. Positive emotions tend to create divergent thinking, in which someone thinks of multiple approaches to a problem. This difference seems adaptive because negative emotions tend to be produced by situations ____________ and positive emotions seem to be produced by situations ____________.
Product-Market Growth Analysis
A technique for identifying growth opportunities by analyzing existing and potential products and markets.
Geographic Markets
Markets that are segmented or defined by geographical boundaries, which can range from local to global.
Basic Business Strategy
A foundational approach that outlines how a business aims to achieve its goals, compete in the market, and satisfy its customers.
Customer Needs
The recognized necessities or desires that drive consumers to seek out products or services for satisfaction or solution.
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