If a Political Candidate Wants to Create a Positive Image

question 133

Multiple Choice

If a political candidate wants to create a positive image that will convince people to contribute throughout a long campaign, she should use campaign materials that:

• A) feature endorsements from prominent people
• B) involve short emotional attacks on her opponent
• C) use catchy slogans and attention grabbing graphics
• D) present well-argued descriptions of her positions

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Definitions:

Impulsivity

A trait characterized by acting on a whim, displaying behavior characterized by little or no forethought, reflection, or consideration of the consequences.

Self-Control

The ability to regulate one's emotions, thoughts, and behaviors in the face of temptations and impulses.

Self-Regulation

The process of guiding and directing yourself to a desired state.

Agreeableness

How caring a person is for others and how the person gets along with other people; part of the Big Five personality traits.