According to the Elaboration Likelihood Model, the Two Methods of Persuasion

question 105

Multiple Choice

According to the elaboration likelihood model, the two methods of persuasion are:

• A) central and peripheral
• B) emotional and rational
• C) implicit and explicit
• D) dissonant and consonant

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Definitions:

Optimal Consumption Bundle

The combination of goods and services that maximizes a consumer's utility given their budget constraint.

Indifference Curve

A graphical representation showing different combinations of two goods that give a consumer equal satisfaction and utility, illustrating their preferences.

Budget Line

A graphical representation of all possible combinations of two goods that an individual can afford given the prices of the goods and the consumer's income.

Music Downloads

Digital files of music tracks that are purchased and downloaded from the internet to a computer or mobile device.