Based on Asch's Work on Conformity, You Could Predict That

question 34

Multiple Choice

Based on Asch's work on conformity, you could predict that obedience in the Milgram study would have decreased greatly under which of the following conditions?

• A) The learner is more similar to the teacher.
• B) A confederate helps administer the shocks.
• C) A confederate refuses to administer the shocks.
• D) The experimenter denigrates the learner.

Identify various roles in social influence such as mavens, connectors, and salesmen.

Recognize the weight of negative vs. positive comments in consumer decision-making.

Comprehend key theories such as the two-step flow model of influence.

Define and apply concepts such as impressions in advertising.