The Blueprints for Creating a Person Are Stored and Communicated

question 96

Multiple Choice

The blueprints for creating a person are stored and communicated in our

• A)zygote.
• B)genes.
• C)gametes.
• D)ovum.

Learn about the health risks associated with obesity.

Understand the components of the ABC model of attitudes and how they influence consumer behavior.

Grasp the concept of learning in consumer behavior, including how marketers can influence consumer learning.

Identify the levels of Maslow's hierarchy of needs and how they relate to consumer motivations and marketing strategies.

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Definitions:

Spotlight Effect

The tendency to overestimate the extent to which one's actions and appearance are noted by others.

Inferiority Complex

A psychological condition that exists when a person feels inferior to others in some way, leading to lowered self-esteem and confidence.

Weak Superego

A term in Freudian psychoanalysis referring to an underdeveloped superego, which results in difficulty controlling impulses and adhering to societal norms and morals.

Reality Principle

In psychoanalytic theory, it is the counterbalance to the pleasure principle, guiding behavior to consider the external world and act in realistic ways.