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Mark and Angela Met One Night at a Local Bar,and

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Mark and Angela met one night at a local bar,and after dating for two weeks they decided to move in together,despite barely knowing each other.Psychologist Robert Sternberg would call their relationship


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Coverage Error

A statistical error that occurs when some members of a population are inadequately represented in a sample.

Sampling Frame

A Sampling Frame is a list or database from which a sample, or a smaller group representative of the larger population, is drawn for the purpose of conducting research.

Propensity Models

Statistical scores and algorithms used to predict the likelihood of individuals taking certain actions, like making a purchase or clicking on an ad.

Purchase Conversion

The process of converting website visitors or viewers into paying customers.

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