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The Objective Measures of Personality Described in Your Textbook

question 6

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The objective measures of personality described in your textbook:


Definitions:

Self-concept

An individual's perception of themselves, encompassing beliefs, feelings, and thoughts about one's identity and personal qualities.

Ideal Self-concept

Ideal self-concept pertains to how individuals would like to see themselves, embodying their aspirations and values.

Persona

A detailed profile of a hypothetical or fictional character representing a key segment of a product’s target audience, used in marketing and product design to empathize with customer needs.

Abstract Self-concept

An individual's perception about themselves that is not tied to physical or material reality but consists of beliefs, feelings, and how they see their personality traits.

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