Groups of 2 to 12 People Whose Members Have Frequent

question 29

Multiple Choice

Groups of 2 to 12 people whose members have frequent social interactions with one another are called

• A)peers.
• B)cliques.
• C)reference groups.
• D)cohorts.

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Definitions:

Competitive Leverage

The strategic use of advantages or capabilities—such as cost structure, market position, or technological innovation—to outperform competitors in a given market.

Motive

A need or want that is strong enough to cause the person to seek satisfaction.

Locus of Control

A psychological concept referring to an individual's belief about how much control they have over the outcomes of events in their lives.

Satisfaction

A measure of how products or services meet or surpass customer expectation.