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Don has a cleanliness obsession which revolves around a fear of dirt, germs, and other unclean things. His compulsion involves handwashing. If he believes he has touched something unclean, he will wash his hands until they are raw. In treatment for his disorder, Don is asked to touch all of the doorknobs in his therapist's office building, and is then told he cannot wash his hands. He and the therapist then sit together while Don tries to relax and overcome his feelings of extreme discomfort. This treatment:
Fashion Product
Items specifically designed, produced, and marketed within the fashion industry, often characterized by trends and seasons.
Style of the Times
The prevailing fashion, design, or tendency in society at a particular period or moment.
Diffusion of Innovation
A theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures.
Product Adoption
The process by which consumers start to use a new product or service, influencing its market penetration and success.
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