Nurturing Customer Loyalty by Gathering Knowledge of Customer Needs and Preferences

question 101

Multiple Choice

Nurturing customer loyalty by gathering knowledge of customer needs and preferences is an approach known as _____.

• A) relationship management
• B) transaction management
• C) financial management
• D) marketing management

Learn different creative thinking techniques and their applications, such as analogy and reversal techniques.

Comprehend the definition and application of lateral thinking for generating new ideas.

Understand the principles of evidence-based management and its application in an organizational context.

Learn the differences between subjective and objective probabilities and their impact on decision-making.