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When a company looks to an established,superlative product as a guide for its new product,it is _____.
Fearful Avoidant Attachment
A type of attachment characterized by a desire for close relationships but a fear of getting too close or being too dependent on others.
Anxiety
Experiencing stress, fretfulness, or restlessness, usually in anticipation of a nearing event or due to an unpredictable result.
Avoidance
A defense mechanism involving efforts to evade or circumvent a source of anxiety or a perceived threat.
Self-Esteem
A person's personal assessment of their value, including their feelings and beliefs about themselves.
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