MATCHING Complete the Following Using the Terms Listed

question 148

Multiple Choice

MATCHING
Complete the following using the terms listed.
-A firm's _____ blends four strategies to fit the needs and preferences of a specific target market.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange process
• L)B2B
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

---

Definitions:

Price Setter

A business or entity that has the ability to influence or determine the price of goods or services in the market, often due to a lack of competition.

Elasticities Differ

The principle that different goods or services have varying sensitivities to changes in price or income.

Inelastic Demand

A situation in which the demand for a product does not change significantly when the price of the product changes.

Elastic Demand

A situation in which the demand for a product is sensitive to price changes, meaning a small price change can cause a large change in quantity demanded.