Miguel Scans His "Preferred Card" at a Grocery Store, the List

question 128

Multiple Choice

Miguel scans his "preferred card" at a grocery store, the list of items is computed, and the store can offer coupons that are personalized to customer preferences. This is an example of _____.

• A) consumer behavior
• B) affinity program
• C) frequency marketing
• D) product-related segmentation

---

Definitions:

Crowding out

A situation in economics where increased government spending displaces private sector spending, either through higher taxes, higher interest rates, or borrowing.

Government Expenditures

The spending by the government sector on goods and services, including public services and public investment.

Multiplier

An economic factor that quantifies the effect of a change in fiscal or monetary policy on the overall economy, such as how an increase in government spending can lead to a larger increase in national income.

Crowding out

A situation where increased government spending leads to reduced investment in the private sector due to higher interest rates or competition for resources.