Complete the Following Using the Terms Listed

question 104

Multiple Choice

Complete the following using the terms listed.
-_____ are goods and services purchased to be used,either directly or indirectly,in the production of other goods for resale.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding