Complete the Following Using the Terms Listed

question 104

Multiple Choice

Complete the following using the terms listed.
-_____ are goods and services purchased to be used,either directly or indirectly,in the production of other goods for resale.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

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Definitions:

Global Economy

The interconnected system of economic activities, markets, and trade operations that span across the world, influencing local and international economies.

Geographical Era

A period in history defined by significant geographic exploration, changes, or the prevailing geographical understanding of the time.

Raw Materials

Natural resources or substances used in the primary production or manufacturing of goods.

Post-Fordism

An economic and social system that emerged in the late 20th century, characterized by more flexible production methods, workforce strategies, and a shift from mass production to customized goods.