Complete the Following Using the Terms Listed

question 5

Multiple Choice

Complete the following using the terms listed.
-A(n) _____ is a marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.

• A)secondary data
• B)affinity program
• C)Market segmentation
• D)demographic
• E)target market
• F)End-use segmentation
• G)marketing mix
• H)data mining
• I)Consumer behavior
• J)Ownership utility
• K)Exchange processes
• L)Business products
• M)person marketing
• N)Mass customization
• O)frequency marketing
• P)Comarketing
• Q)cobranding

---

Definitions:

Collective Behavior

The actions and reactions of a group of people in situations that lack clear norms and expectations.

Georg Simmel

Georg Simmel was a German sociologist and philosopher known for his contributions to social theory and for his analysis of the dynamics of social relationships and urban life.

Louis Wirth

A sociologist known for his work on urban life and social structures, particularly his studies on urbanization and its effects on social behavior.

Herbert Gans

An influential sociologist known for his work on urban issues, culture, and the concept of public space in American society.