The Era in Marketing History Characterized by the Notion That

question 119

Multiple Choice

The era in marketing history characterized by the notion that the consumer is king is known as the ________ era.

• A)sales
• B)marketing
• C)production
• D)relationship

---

Definitions:

Organic Molecules

Chemical compounds composed primarily of carbon atoms in rings or long chains, to which are attached other atoms such as hydrogen, oxygen, and nitrogen.

Carbon

A chemical element with symbol C, essential to all life, serving as the basic building block for all organic molecules.

Hydrogen

The lightest and most abundant chemical element in the universe, consisting of just one proton and often one electron.

Potassium Hydroxide

A strong base used in industry and research that is highly reactive with acids and capable of causing severe burns.