Companies Use _____ to Fit the Needs and Preferences of a Specific

question 117

Multiple Choice

Companies use _____ to fit the needs and preferences of a specific target market by combining product,distribution,promotion,and pricing strategies.

• A)a marketing mix
• B)organization marketing
• C)consumer behavior
• D)market segmentation

---

Definitions:

UCC

Uniform Commercial Code; a comprehensive set of laws governing commercial transactions in the United States.

Valid Contract

A legally binding agreement between parties, fulfilling all necessary legal conditions and requirements.

Mutual Assent

An agreement between parties that intend to form a contract, evidenced by an offer and acceptance.

Consideration

A value that is promised, given, or received by a party in a contract, making the agreement legally enforceable.