One of the Most Common Forms of Segmenting Consumer Markets

question 100

Multiple Choice

One of the most common forms of segmenting consumer markets uses characteristics such as age,income,household size,and/or ethnic group.This is known as ________ segmentation.

• A)geographic
• B)psychographic
• C)end-use
• D)demographic

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Definitions:

Cloak Of Anonymity

A situation or condition that allows individuals to hide their identity, often facilitating uninhibited behavior.

Deindividuation

A concept in social psychology that describes the loss of self-awareness in individuals when they are part of a group, leading to a decrease in personal responsibility and an increase in impulsive behaviors.

Social Evaluation

The process by which individuals are assessed by others in the society based on certain criteria, affecting one's social standing or reputation.

Superordinate Goals

Shared goals that necessitate cooperative effort; a goal that overrides individual differences and requires collaboration.