Which of the Following Is NOT Consistent with Relationship Marketing

question 48

Multiple Choice

Which of the following is NOT consistent with relationship marketing?

• A)Focusing on attaining new customers,even at the expense of losing long-term ones
• B)Developing partnerships with suppliers
• C)Developing partnerships with customers
• D)Supporting other businesses whose support is beneficial to the company's goals

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Definitions:

Growth Rate

The rate at which a company's sales, earnings, or other chosen financial indicator increases over a period of time.

Market Risk Premium

The additional return expected by an investor for holding a risky market portfolio instead of risk-free assets.

Risk-Free Rate

The hypothetical yield on a risk-free investment, often exemplified by state-issued bonds.

Cost Of Equity

The return that a company must offer investors to compensate for the risk of investing in its shares.