A University Offers Its Alumni a Special Visa Card with the University's

question 111

Multiple Choice

A university offers its alumni a special Visa card with the university's logo printed on the front.Each time the cardholder uses the card,the university receives a small percentage of the amount charged.This is an example of _____.

• A)cobranding
• B)an affinity program
• C)a frequency marketing program
• D)comarketing

---

Definitions:

Low

Describes something that is situated at a small distance above the ground, less in amount, or of a lower rank or scale.

Intelligence Tests

Standardized tests designed to measure a person's intellectual capabilities in areas such as problem-solving, reasoning, and understanding complex ideas.

Environmental Variables

Factors within the environment that can influence outcomes in research or affect behaviors, health, and well-being.

Early Experiences

Childhood events and influences that shape an individual's psychological development, personality, behaviors, and perceptions of the world.