A University Offers Its Alumni a Special Visa Card with the University's

question 111

Multiple Choice

A university offers its alumni a special Visa card with the university's logo printed on the front.Each time the cardholder uses the card,the university receives a small percentage of the amount charged.This is an example of _____.

• A)cobranding
• B)an affinity program
• C)a frequency marketing program
• D)comarketing

Describe the habit loop and its relation to entrepreneurial habits.

Discuss the role of improvisation skills in developing an entrepreneurial mindset.

Understand strategies and principles behind social influence and compliance tactics.

Recognize the role of social context and group dynamics in individual behavior.