Complete the Following Using the Terms Listed

question 87

Multiple Choice

Complete the following using the terms listed.
-_____ means the product is the first one that comes to mind when a product category is mentioned.

• A)marketing intermediary
• B)Test marketing
• C)Brand insistence
• D)Product life cycle
• E)brand names
• F)wholesaler
• G)family brand
• H)Brand awareness
• I)Convenience products
• J)product line
• K)wheel of retailing
• L)logistics

---

Definitions:

Cognitive

Pertaining to the mental processes involved in knowledge, understanding, learning, and thinking.

Class Consciousness

The awareness and understanding of one's place in a system of social classes, especially as it relates to the struggle between those classes.

Marxist Concept

A framework derived from the works of Karl Marx, focusing on the conflict between classes, the role of labor, and the critique of capitalism.

Social Consciousness

The awareness shared by individuals within a society regarding social inequality, injustice, and the need for social change.