Explain the Difference Between Direct Distribution Channels and Distribution Channels

question 103

Essay

Explain the difference between direct distribution channels and distribution channels that involve several different marketing intermediaries.Provide an example of each type.

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Definitions:

Depression

A common and serious medical illness that negatively affects how you feel, the way you think, and how you act, characterized by persistent feelings of sadness and loss of interest.

Social Comparison Theory

A theory suggesting that individuals determine their own social and personal worth based on how they stack up against others.

Objective Standards

Criteria or benchmarks that are based on measurable and unbiased evaluations.

Appraisals

What other people think about us.