Daft CorpSells a Range of Products Like Panther Cellphones,Ober Laptops,and Zappa

question 135

Multiple Choice

Daft Corp.sells a range of products like Panther cellphones,Ober laptops,and Zappa music players.These products represent the _____ of Daft Corp.

• A)product life cycle
• B)product line
• C)product cluster
• D)product mix

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Definitions:

Total Revenue

The total amount of income generated by the sale of goods or services before any expenses are subtracted.

COGS

Cost of Goods Sold, which refers to the direct costs attributable to the production of the goods sold by a company.

Economic Value Added

A measure of a company's financial performance based on the premise that true profit occurs when additional wealth is created for shareholders, beyond the cost of capital invested.

Cost of Capital

The rate of return a company must earn on its investments to maintain its market value and attract funds.