Since Potential Customers Are Unaware of a Product During Its

question 16

Multiple Choice

Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on _____.

• A) reducing the size of an available market through selective advertising
• B) informing the market about the item and explaining its features, uses, and benefits
• C) communicating new uses for the product
• D) using word-of-mouth referrals

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Definitions:

Dependent

A variable in an experiment or study that is expected to change in response to changes in another variable called the independent variable.

Food Poisoning

An illness caused by consuming contaminated food, which is typically infectious or toxic in nature.

Random Phenomenon

An event or process in which all the outcomes occur in unpredictable proportions.

Independent

Independent refers to variables or events in statistics and probability that are not affected by each other, meaning the occurrence or change in one does not affect the other's occurrence or value.