Procter & Gamble Markets Laundry Soap with the Brand Names

question 90

Multiple Choice

Procter & Gamble markets laundry soap with the brand names of Tide,Cheer,and Dash.Each brand targets a specific market segment.Procter & Gamble is using _____ branding.

• A)individual
• B)generic
• C)family
• D)private

---

Definitions:

Slip of the Tongue

An unintentional error in speech where a word is misused, often revealing a subconscious thought or suppressed feeling.

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology.

Studying

The act of devoting time and attention to gaining knowledge on a subject, especially through reading and academic research.

Regression

A statistical method for predicting the value of a dependent variable based on the value(s) of one or more independent variables, or a defense mechanism leading to reversion to an earlier stage of development.