One Product May Be Considered a Shopping Product by One

question 37

True/False

One product may be considered a shopping product by one consumer and a convenience product by another consumer.

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Definitions:

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, encouraging the subject to associate certain behaviors with consequences.

Classical Conditioning

A learning strategy in which two stimuli are continually paired; the response that is initially attracted by the second stimulus is in time attracted by the first stimulus alone.

Observational Learning

The act of acquiring behaviors through observation and replication of others.

Classical Conditioning

A method of instruction that occurs by forming associations between a stimulus present in the surroundings and a spontaneously occurring stimulus, culminating in an acquired response.