_____ Involves the Use of Innovative,low-Cost Marketing Efforts to Attract

question 122

Multiple Choice

_____ involves the use of innovative,low-cost marketing efforts to attract customer attention.

• A)Trade promotion
• B)Guerrilla marketing
• C)Creative selling
• D)Institutional marketing

---

Definitions:

Boycotts

Organized refusal to buy, use, or participate in something as a form of protest or a means of coercion.

Quotas

Preset limits or targets on the quantity of specific goods that can be imported or exported within a certain time frame to regulate trade.

World Bank

A nongovernmental organization that works exclusively with the poorest nations in the international community to help them secure loans.

IMF

The International Monetary Fund, an organization aiming to promote global monetary cooperation, secure financial stability, facilitate international trade, promote high employment, and reduce poverty around the world.