Examlex
A pushing strategy is designed to motivate wholesalers and retailers.
Break-even Sales
The amount of revenue needed to cover all fixed and variable costs, resulting in no profit or loss.
Variable Cost
Costs that change in proportion to the level of production or sales activity, such as raw materials and direct labor costs.
Fixed Costs
Fixed overheads that stay the same no matter how much is produced or sold, including rental fees or staff salaries.
Margin of Safety
The difference between actual or projected sales and the break-even point, indicating the amount by which sales can drop before a business incurs a loss.
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