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In industries with relatively homogeneous products, competitors must match one another's price reductions to maintain market share and remain competitive.
Retinal Image
The visual image projected on the retina, the light-sensitive tissue at the back of the eye, which is then processed by the brain into visual perception.
Brightness Constancy
The human perception of an object's brightness remaining constant even when the illumination conditions change.
Lightness Constancy
A visual perception principle where an object's perceived lightness remains constant despite changes in illumination.
Perceptual Adaptation
The capacity of the body to adapt to its surroundings by eliminating distractions.
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