Examlex
What are some examples of external and internal forces that would require a manager to lead organizational change?
Target Market
A specific group of potential customers at whom a company aims its products or services.
Head-to-head Positioning
A marketing strategy where a company positions its products to directly compete with rival products in the market.
Technologically Advanced
Describes products, services, or systems that incorporate the latest technological developments.
Marketing Synergies
involve leveraging multiple marketing strategies and channels in a coordinated way to achieve greater impacts than could be achieved separately.
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